How to create an aesthetic for your Business Instagram

HOW TO CREATE A DESIGN AESTHETIC FOR YOUR BUSINESS INSTAGRAM

With instagram having an active online community larger than Twitter and Facebook , there’s no doubt why you would want to use the social platform to help grow your business.

Having just started a Business account on instagram I have effectively found my aesthetic to help me generate a consistent daily follower growth.

Since the launch of my business The Bloggers Parlour April 7th 2016, and posting my first post-launch picture May 10th, I have seen my instagram account rapidly grow from 100 followers to 900 followers in less than 1 month.

This is due to various strategies, however what I think makes my profile stand out, is the overall aesthetic when looked at as a whole.

bloggers parlour instagram bloggers parlour instagram bloggers parlour instagram

so here are my top  tips to making your Business Instagram profile stand out

SHARE QUOTES 

I have found that sharing positive quotes , uplifting people who share a similar mindset will benefit you significantly. Your followers and potential followers can get a glimpse into the personality of the brand , what you stand for and can choose to stand with you by liking your picture!

BRAND YOUR QUOTES

I live for BRANDING ! I will never post a quote without attaching my logo or pasting my website url/blog name at the bottom . I think it’s important to make sure your brand is being heard (or more like seen) on instagram.  Try using programs like Adobe Photoshop or Illustrator to design your favourite quotes.

Tell em! ✌🏾️

A photo posted by The Bloggers Parlour (@bloggersparlour) on

SHARE AN IMAGE OF YOUR PRODUCT/ SERVICE

My business is an events company , so how will anyone know that unless I post pictures of my events? It’s one thing to SAY I have an events company but it’s also another to PROVE I have an events company .

SHARE A RELATABLE IMAGE 

Who is your target market? What do they like?  what kind of pictures do they enjoy seeing in their feed? Select a generous amount of images you want to share that are relatable to your target market WeHeartIt has a great resource of images . (be sure to credit the original source) alternatively you can repost images you like from instagram! (..but remember to credit the source)

Wow ! Breakfast #GOALS! 👀How can you resist? – photo found on @weheartit

A photo posted by The Bloggers Parlour (@bloggersparlour) on

BE CONSISTENT 

I have a strict consistency with my instagram account since my business launch . I post

  1. QUOTE ,
  2. BRANDED IMAGE
  3. RELATEABLE IMAGE

By doing this my followers know what to expect from me on each image. Creating consistency is the best way to gain your followers/potential customers trust.

POST DAILY

I never miss a day . I have found that posting 1-3 times a day at peak times (Early Morning, Lunchtime , Late Evening ) Has helped my account growth significantly!

 

So thats it guys! My top tips to creating a brand aesthetic!

Will you be using my tips to grow your instagram account?

Sound off in the comments below and let me know how you got on!

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