How to find YOUR brand’s audience
In the last post we talking about BRANDING, and we quickly defined what branding means. We discovered it’s not just about having a pretty logo, there are several core elements to building yourself/ your company as a brand. The main factor being knowing who your target audience are. There’s also a free worksheet to go along with that blog post as well!
So let’s break it down for you so you can SIMPLY figure out who it is you need to give your products/services to.
GET TO KNOW YOUR PEEPS!
Before selling or getting out there on social media and networking ect, I highly recommend you look for your target market. It’s important to have a greater understanding of the people who is actually use your product/services. If you can in detail describe your typical customer, know their ins and outs, thought process and idea styles, then you will be well on your way to a fantastic brand.
WHAT KIND OF PEOPLE WOULD USE YOUR PRODUCT/services?
Take a second to think …….. Ok have you thought yet? If you don’t know who would benefit from your product yet, then you need to take a few steps back to the drawing board and figure this out. Typically when starting business you are filling the empty hole/problem with your new business ideas/solution. If you’re creating a product that is not a solution to a problem then you’re wasting your time. You need to create something that will enhance your current situation.
WHAT ARE THEIR AGE RANGES?
All right let’s say your product is automatic tie able shoelaces, and you know the people who would benefit from this product would be young kids or the elderly.. or just simply super lazy people. You can narrow your ideal age bracket down really quickly, Kids ages 0-1.5 are just learning to walk, so they won’t be in your target market. However a schoolkid aged 5-10 may benefit from this majorly. So now what?
WHAT ARE THINGS PEOPLE IN THIS AGE RANGE LIKE TO DO?
Your 5-10 year old kid is all about the fun fun fun. Figure out what it is that is popular right now with them, the styling the kind of shoes they would wear and the best way to incorporate your ideas with their current lifestyle. Ask yourself where they hang out, what do they have currently in the media that impacts their lifestyle. Research your pants off to find out who they are influenced by and emulate that style within your branding. Be sure to keep your branding unique though! Copycats are the worst!
WHAT MAKES YOUR BRAND RELATABLE?
So after all of this monstrosity of research, you have to ask yourself, what is it about my brand that is relatable to this target market? Is there anything I can do to bump up my brands wow factor? What would be a kick ass idea to connect with my audience? . If you are staring at a blank white paper of doom right now and have literally nothing you can think of, then you need to re-evaluate the target market!
WHO ARE THE BRANDS YOU ASPIRE TO BE LIKE?
Take a look online and throughout social media and find brands that are absolutely dominating in their chosen field. Do these people inspire you to be just like them? .. Yes?….. That’s what I thought. Well…. have you ever heard of the saying keep your friends close but keep your enemies closer?
THESE PEOPLE ARE YOUR BIGGEST COMPETITION
Follow their style they branding, their social schedules, EVERYTHING. The more you know about the them, the better chance you have of coming up with a strategy that’s is BETTER than theirs!¬
Where do you think your target audience is hiding?
Sound off in the comments below and let’s chat !
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