Personal Branding is one of my favourite elements of design.
It’s the perfect opportunity to brain dump. The story behind this personal branding project, is that I created this blog during my pregnancy in 2012, and after one month of blogging I found myself completely overwhelmed. I was already running Stealstylist and hadn’t found my niche for that blog yet. With that in mind I just left it there and never looked back. Now four years later I decided to check the statistics and turns out the blog has been running some major traffic over the years, without any blog posts. Just from the name ALONE!
From looking at the stats I knew this blog was for sure something I couldn’t just leave sitting there anymore. I made the decision to completely re brand the blog to fit my family branding of all my blogs. They all have individual logos but you can tell they are all part of a bigger unit.
As design is something I want to explore with you guys more, I thought I would walk you through my design process.
Name The Blog
This is something I didn’t have to dwell on as it already has a name.
The name is short, to the point and explains exactly the type of posts I want to display on the blog. I made the conscious decision not to get a custom domain for this blog, simply because I’m not sure how successful the blog will be. A custom domain is something that can be added later.
I started off with what style I wanted to present by creating several private Pinterest Mood Boards and an endless number of spider diagrams. I spent about 2 days researching other mom blogs and the top mom blogs in the UK. This allowed me to see what my future target market likes and enjoys seeing.
DEVELOP A NICHE
I already know what this blog will be about. I’ll be giving other working moms out there, organisation tips to motherhood as they embark on typical mom things while working full time. I plan to create a store for printables to create the perfect MOM binder, have online courses giving organisation tips and obviously TONS of freebies.
I finalized the ideas:
A DIAMOND– This represents the love for my daughter, Classy behaviour, classic representation of love. The “crack” in the diamond also represents the saying “a diamond in the rough” – meaning we are not perfect but were still pretty awesome!
CURSIVE FONT– this represents hand written elements. Since A blog is digital, the words I use in each post are coming directly from me, but in block letters. Realistically each blog post is like telling a story, and we write our stories in journals! AND HOW DO WE WRITE IN JOURNALS!? In our own unique handwriting! Sometimes cursive, but never perfect block letters. Basically in short terms, Cursive is personable! And I want you all to feel like you’re chatting with me .. not a mystery machine/person behind a blog!
PINK– obviously because I have a daughter, I love pink, and I’m reaching out to other moms, we can all relate to pink!
Gold– Its classy and the perfect added touch when creating stationery, It’s a relatable colour. It stands for number one, what we strive to be through all aspects of life.
Grey – originally I was going tog o for black, but I felt grey was lovely contrasting colour with the pink. It allowed the other colours to stand out without having a harsh dark colour behind it.
I went for several favicons/logos simply because I want it to be interchangeable per topic. I haven’t decided on the exact topics but for example I may have the ALL GOLD logo to represent printables, and the DIAMOND WITH NO CIRCLE to represent the blog posts. Ect.
My original logo idea ended up looking completely different to my final design. For the purposes of this blog post I narrowed down my variations, but imagine roughly an additional 90 other variations before I found something I was happy with.
As I mentioned in my what is branding blog post, Branding is much more than just a logo, however It’s the starting point. There are many other aspects to branding this blog but I wanted to keep you updated let you know how I work though a typical DESIGN style sheet
The next steps from here would be to get all of these personal branding designs in place on the website and start brainstorming/Planning blog posts, Design styles for the printable and PDFS.
What do you think of the new Confessingmotherhood.blogspot.com Logo and Blog Header?
Click the header below to take a look at the image in context.
Are you inspired to start designing or re-designing your own blog header?
Sound off in the comments below!
Want me to design your blog header and logo for you?