I’d like to start off by letting you know that is not a post about how to create a LOGO (Although that’s definitely something I’ll think about doing later on the blog). Branding is about more than creating your company logo and stationery. It’s about your language style, your consistency with your company, keywords you use that set you apart from others and so so much more.
FOR EXAMPLE, if we take a massive company like McDonalds. Within their at least 20 different things that make them unique, their branding consists of a standard red white and yellow colour pallete. They knew that their target market would be busy, non health conscious people in a rush, looking to grab food on the go, or after a long shopping trip. Typically this would be busy a carpooling mom, or a busy shopping mom who needs to get filling food, quickly to their kids. In turn Mcdonalds created a fictional character (Ronald Mcdonald) and his associates (The other purple blob character who’s name I don’t recall ). They made Ronald dress as the ultimate kid’s party obsession (a clown) and had him wearing the company colours, RED WHITE AND YELLOW. My friends, THIS is the very definition of branding. They reached their target market’s needs, created a relatable character for the kids, implemented their company colours, and did something out of the box that set them apart, all while staying approachable by anyone.
Sorry for my long story, I was trying to help you see my vision, but I’m sure I’ve got you thinking about food now…
What it comes down to is those added elements that connect you with your audience.
HOW DOES SOMEONE LIKE ME CREATE A BRAND?
Personally I think to create a brand, it takes a lot of time to figure out exactly what it is you are trying to present. You may feel you have already created your brand, but you brand never stops changing and evolving.
Here are some things to think about
Who are you creating you brand for?
In order to sell a product or to reach an audience, you have to figure out who your audience is. Once that’s out of the way, then you can tailor your company design, aesthetic, house style and keywords for them.
How can you become appealing to these people?
Look at the language they use when talking to each other, common colours, colour theory, ideas they may have. The more research the better, as that way you can pin point specifically what they need, want and like.
Your brand will fill in the empty gaps.
I like to start with an initial idea and then write down an end goal. From here I need to write down the necessary steps to get to the end goal. I’ll more than likely create several vision boards and continue my process from there.
TO THE POINT
Your brand is about your company’s vision. Where would you like to see it go? What would you like to achieve from it? ; And how can you maximise you company’s visibility?
Obviously the design elements are KEY factors in your final brand. Yes you have a logo, it looks great, but your logo has to represent something. Those elements your logo represent, are what you need to use to promote yourself or product as a BRAND.
What are your thoughts on building your brand?
Sound off in the comments below and let’s chat
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