BRAND VISION
ION Television’s brand vision revolves around providing “positively entertaining” programming, focusing on a mix of crime dramas, action, and women’s sports
THE ASK
ION Television needed a series of 15-second ID spots to air between programs. Each spot was designed to align with seasonal campaigns or spotlight a specific show, airing during commercial breaks to engage viewers and promote upcoming content.
MARTIN LUTHER KING DAY
This ID spot was created to honor the legacy and message of Dr. Martin Luther King Jr., focusing on his vision of unity and equality. The goal was to produce a visually powerful and inclusive piece that resonated with audiences nationwide.
Creative Direction, Motion Graphics, and Edit by Abbigayle Warner
Audio Mix by ION Audio Team
Year Produced / Aired: 2019 (Re-aired 2020)
Programs Used: Adobe Photoshop, Illustrator, After Effects
NATIONAL BURRITO DAY
A vibrant and playful 15-second promo created in partnership with Taco Bell, celebrating National Burrito Day while tying in footage from Chicago P.D.. This spot blended pop culture and branding to deliver a light-hearted moment within ION’s programming lineup.
Graphics and Motion Design by Abbigayle Warner
Video Edit by ION Producer
Audio Mix by ION Audio Team
Year Produced: 2021
Programs Used: Adobe After Effects
LAW AND ORDER ID
This ID promoted ION Television’s refreshed on-air graphics package, spotlighting the character Fin, portrayed by Ice-T. The creative leaned into cinematic storytelling while introducing the network’s updated visual identity.
Creative Direction, Edit, and Motion Graphics by Abbigayle Warner
Graphics Collaboration with ION Graphics Team
Audio Mix by Abbigayle Warner & ION Audio Team
Year Produced / Aired: 2019
Programs Used: Adobe After Effects
CHICAGO PD ID
A narrative-driven ID featuring Erin Lindsay from Chicago P.D., showcasing a dynamic storyline told through carefully selected clips from various seasons.
Creative Direction, Edit, and Motion Graphics by Abbigayle Warner
Graphics Collaboration with ION Graphics Team
Audio Mix by Abbigayle Warner & ION Audio Team
Year Produced / Aired: 2019
Programs Used: Adobe After Effects
VALENTINES DAY ID
This Valentine’s Day concept was designed to promote ION Television’s lineup in a lighthearted, whimsical way. Featuring an animated backdrop and themed locations tailored to each show, the creative highlighted on-screen talent from across the network in playful, romantic settings. While this ID ultimately didn’t make it to air, it remains a strong example of concept development, show integration, and motion design.
Creative direction, animation, and design by Abbigayle Warner.
Audio mix by Abbigayle Warner in collaboration with the ION Audio Team.
Created using Adobe Photoshop, Illustrator, and After Effects.
Stock imagery and footage were used for select background elements.
