BRAND VISION
The Tampa Bay Lightning’s brand vision centers around becoming a “world-class” organization that unites the Tampa Bay community through hockey, events, and memorable experiences
THE ASK
Ashley, a proud partner of the Tampa Bay Lightning, required a range of branded motion assets to support ongoing promotional efforts — from in-store activations to digital placements and stadium screens. Each piece needed to reflect the team’s energy while aligning with Ashley’s modern, family-forward aesthetic.
STADIUM AD + PAID SOCIAL
Originally created for the 2023 Tampa Bay Lightning Playoffs, this high-energy video was designed to rally fans while promoting the partnership between Ashley and the Lightning. The piece was displayed on the main Jumbotron inside Amalie Arena during home games.
In 2024, the creative was repurposed for paid social, expanding its reach across digital platforms and engaging fans beyond the stadium.
Creative Direction & Motion Design by Abbigayle Warner.
IN STORE EVENT
For an in-store fan event, I created two animated promotional videos designed to capture the excitement and spirit of game day. While the final flyers and physical assets were developed by the in-house Ashley Graphic Design team, I was responsible for bringing their vision to life through motion graphics.
AMALIE ARENA
STADIUM LED BANNERS
In addition to branded campaign work, I created ongoing LED banner ads for Ashley promotions featured throughout the stadium during Tampa Bay Lightning games at Amalie Arena.
These pieces were designed to seamlessly integrate into the in-arena advertising environment, running between other local and national sponsor content.
Motion Design + Creative Direction by Abbigayle Warner.
MEDIUMS USED
ADOBE AFTER EFFECTS | ADOBE PHOTOSHOP | ADOBE PREMIERE PRO
