BRAND VISION
The Las Vegas Raiders’ brand vision focuses on Commitment to Excellence, community engagement, and building a strong brand identity in Las Vegas, while staying true to their legacy and heritage.
THE ASK
Ashley, a former partner of the Las Vegas Raiders, needed a variety of branded motion assets — everything from in-store digital signage to stadium content. Each piece needed to match the vibe of Raiders football while still feeling true to Ashley’s modern and family-friendly style. My goal was to blend both worlds in a way that felt bold, exciting, and cohesive across every platform.
STADIUM CONCOURSE AD
This piece was part of Ashley’s “Reintroducing Ashley” campaign, which highlighted the brand’s updated look and store experience. The video was displayed inside Allegiant Stadium on the jumbotron concourse during home games — a high-energy environment that called for a clean, eye-catching execution.
Editing + Motion Graphics by Abbigayle Warner
Footage shot by Ashley In-House Creative Team
FAN EXPERIENCE SWEEPSTAKES
These two digital videos were designed to run inside Ashley stores, promoting a sweepstakes for fans to win Raiders tickets and a VIP experience. Shoppers could scan the QR code in-store during the promotion to enter. I collaborated with Ashley’s in-house graphics team on the design direction, then brought it to life through motion graphics and editing.
Motion Graphics + Edit by Abbigayle Warner
ALLEGIANT STADIUM
LED BANNERS
In addition to branded campaign work, I created two LED banner ads for Ashley promotions featured throughout the stadium during Raiders home games at Allegiant Stadium.
These pieces were designed to seamlessly integrate into the in-arena advertising environment, running between other local and national sponsor content.
Motion Design + Creative Direction by Abbigayle Warner.
MEDIUMS USED
ADOBE AFTER EFFECTS | ADOBE PHOTOSHOP | ADOBE ILLUSTRATOR
