BRAND VISION
To inspire the love of home and enrich the lives of those around us.
THE ASK
Create an engaging Halloween mantle scene featuring select Ashley product SKUs for social media. The content needed to resonate with younger generations through a spooky-but-not-scary aesthetic that felt fun, exciting, and approachable. The challenge: build this entire lifestyle scene from scratch using AI—no physical staging, no traditional photography.
Timeline: 2 weeks
Client: Ashley Global Retail
FINAL OUTPUTS
Published to Ashley Furniture Instagram Story
CREATIVE DIRECTION
Influencer-inspired mantle styling with a Pinterest-worthy aesthetic. Dark but approachable, youthful and spooky—creating a gamified design experience that younger audiences could connect with.
Mood: Dark aesthetic with seasonal charm
Target Audience: Younger generation Ashley customers seeking seasonal home décor inspiration
REFERENCE & INSPIRATION
Reference Materials:
Stock photography examples, Pinterest mood boards, Influencer content inspiration
BTS + WIP
Working with AI image generation tools, I developed a systematic workflow to create brand-consistent lifestyle imagery. Starting with an empty room and mantle generated through ChatGPT (fed with reference images), I then added Ashley product SKUs one-by-one using Nanobana to maintain lighting consistency and spatial relationships.
The Process:
Room Generation: Fed reference images to ChatGPT to establish the base environment
Product Integration: Added SKUs individually using Nanobana for lighting/consistency control
Refinement: Adobe Photoshop Generative Fill and Firefly for detail work
Quality Control: Adobe Harmonize tool for color/lighting cohesion
Quality Control Challenge:
ChatGPT initially altered product details during generation. Through vigorous prompting refinement and Photoshop editing, I ensured SKU accuracy matched source images exactly—a critical learning for maintaining brand integrity in AI-generated content.
Iterations: 7 versions to achieve final result
KEY INSIGHTS GAINED
Developed systematic approach to AI-generated product staging.
Identified ChatGPT’s limitations with product detail accuracy.
Established workflow for maintaining brand integrity in AI-generated content.
Created repeatable process for one-by-one product integration using Nanobana.
Built foundation for scalable AI lifestyle content creation.
MEDIUMS USED
AI Art Direction – Abbigayle Warner
CHATGPT 5 | ADOBE FIREFLY | NANOBANA | ADOBE PHOTOSHOP | ADOBE AFTER EFFECTS
Complete creative ownership: All elements including AI art direction, visual design, music sourcing and editing, video production, and final social media videos were executed end-to-end.
