BRAND VISION
To inspire the love of home and enrich the lives of those around us.
THE ASK
Create a dynamic paid social ad promoting Ashley’s in-store Dallas Cowboys event featuring cheerleaders, Rowdy the mascot, custom bag-making, face painting, and prize giveaways. The content needed to drive foot traffic while maintaining Ashley’s elevated brand aesthetic.
Timeline: 1 Week
Client: Ashley Furniture – Dallas Cowboys Partnership
Distribution: Ashley website, paid social channels
FINAL OUTPUTS
Paid Social Ad
Animated Mascot Element
CREATIVE DIRECTION
Fast-paced football excitement balanced with Ashley’s signature elevated aesthetic. The challenge was creating gameday energy that felt approachable and fun while maintaining brand sophistication.
Visual Approach: Clean, Ashley-branded design language with dynamic motion
Mood: Energetic yet elegant – football-themed without compromising brand standards
Target Audience: Dallas Cowboys fans, families, Ashley customers seeking unique in-store experiences
REFERENCE & INSPIRATION
[Insert your moodboard showing original Rowdy image + green screen prep]
Key Elements:
Dallas Cowboys brand integration.
Rowdy the mascot (original still image).
In-store event activities and atmosphere.
Ashley product environment.
Custom opening sequence concept.
THE PROCESS
AI Integration Strategy:
Rather than traditional animation or stock footage, I used Adobe Firefly to bring Rowdy the mascot to life from a single still photograph—creating custom branded motion content impossible to source elsewhere.
Workflow:
- Opening Sequence Compositing: Built Ashley storefront from the ground up in Photoshop and After Effects, animating a football flying over the store into a yellow goal post for dynamic brand introduction
- Image Preparation: Edited original Rowdy image in Photoshop to create clean green screen background
- AI Animation: Used Adobe Firefly to animate the static mascot image with natural, lifelike movement
- Motion Graphics: Brought green screen animated Rowdy into Adobe After Effects
- Final Composition: Integrated AI-animated mascot with custom storefront sequence, graphics, text, event details, and brand elements
Quality Control:
Ensured Rowdy’s animation felt authentic and on-brand while maintaining technical quality for green screen keying. Custom compositing of storefront and football animation required precise timing and brand-consistent execution.
Iterations: 2 versions for AI animation – prompt refinement delivered ideal result quickly
KEY INSIGHTS GAINED
- AI as Animation Tool: Adobe Firefly proved highly effective for bringing static brand assets to life without traditional animation workflows
- Workflow Efficiency: Achieved custom mascot animation in 2 iterations vs. traditional animation timeline
- Green Screen Strategy: Pre-editing images for green screen background before AI animation ensured clean compositing
- Hybrid Compositing: Built custom opening sequence from scratch, demonstrating ability to combine AI tools with traditional motion graphics techniques
- Brand Consistency: AI-generated motion maintained character integrity while adding dynamic energy
- End-to-End Production: From ground-up compositing to AI animation to final edit—showcasing complete video production capabilities
RESULTS & IMPACT
Deliverable: Paid social ad featured on Ashley website for Dallas Cowboys partnership event
Creative Solution: Successfully merged football excitement with Ashley’s elevated brand standards, creating engaging content that drove in-store event awareness while maintaining brand integrity. Custom compositing and AI animation created unique, ownable content that couldn’t be achieved through stock assets alone.
MEDIUM USED
AI Art Direction, Motion Graphics, Compositing & Video Production – Abbigayle Warner
ADOBE FIREFLY (AI ANIMATION) | ADOBE PHOTOSHOP | ADOBE AFTER EFFECTS
Complete creative ownership: All elements including custom storefront compositing, football animation, image preparation, AI animation direction, motion graphics, and final video production were executed end-to-end.
