BRAND VISION
To inspire the love of home and enrich the lives of those around us.
THE ASK
Create dynamic in-store video content promoting Ashley’s fall product collection across all retail locations. The challenge: showcase the entire fall SKU selection while elevating Ashley’s brand aesthetic with a fresh visual identity, new typography, and engaging infographics. Deliver two distinct versions (infographic-heavy and footage-focused) in both horizontal and vertical formats for varied in-store display requirements.
Timeline: 3 weeks
Client: Ashley Global Retail
Distribution: All Ashley retail stores nationwide during fall season
FINAL OUTPUTS
Version 1: Footage-Focused Edition (Horizontal)
Re-arranged to vertical
Version 2: Infographic Edition (Vertical)
Infographic Design Examples
CREATIVE DIRECTION
Warm, cozy fall aesthetic that elevates Ashley’s brand presence while introducing a refreshed visual identity. The design needed to feel inviting and seasonal without sacrificing sophistication—creating an emotional connection to home during the fall season.
Visual Approach: Clean layouts with dynamic product animations and layered infographics
Color Palette: Fall tones – warm neutrals, rich terracottas, deep forest greens
Typography: New brand font system showcasing Ashley’s evolving visual identity
Target Audience: In-store shoppers seeking fall home décor inspiration
REFERENCE & INSPIRATION
Key Design Elements:
Seasonal color grading and atmosphere.
Infographic systems for multi-product display.
Traditional lower third text styling.
Animated product cutouts (bringing still SKUs to life)
THE PROCESS
Conceptualization & Planning:
Developed storyboard in Adobe XD mapping out product showcase sequence, infographic moments, and pacing for silent in-store playback.
Design & Layout Strategy:
Created custom infographic templates to efficiently display multiple SKUs simultaneously while maintaining visual hierarchy and brand consistency. Designed animations to add life and movement to static product cutouts.
Workflow:
Storyboarding: Mapped sequence and product flow in Adobe XD.
Asset Preparation: Organized product footage and SKU cutouts from creative team.
Layout Design: Developed infographic systems and lower third treatments.
Animation: Built product animations and transitions in After Effects.
Multi-Format Production: Adapted horizontal edit into vertical format for different display requirements.
Version Control: Created two distinct visual approaches (infographic vs. footage-focused) from same content.
Technical Considerations:
Silent playback for in-store environment required visual storytelling to carry full narrative weight. Designed for loop-ability and varied screen orientations across retail locations.
KEY INSIGHTS GAINED
Systematic Workflow: Developed efficient template-based approach for rapid multi-format production.
Brand Evolution: Successfully introduced new typography and elevated visual identity while maintaining brand recognition.
Infographic Design: Created scalable information design system for product showcases.
Format Flexibility: Established workflow for seamless horizontal-to-vertical adaptations.
Silent Storytelling: Mastered visual-only narrative techniques for in-store environments.
Production Efficiency: Streamlined After Effects workflow enables quick turnaround for seasonal campaigns.
RESULTS & IMPACT
Deliverables:
2 distinct video versions (infographic edition + footage-focused edition)
2 aspect ratios (horizontal + vertical) = 4 total video assets
Custom infographic design system
Elevated brand aesthetic with new typography
Distribution: Deployed across all Ashley retail stores nationwide throughout fall season
Creative Achievement: Successfully showcased entire fall SKU collection while introducing refreshed brand identity. Created flexible, scalable video system adaptable to multiple in-store display formats.
MEDIUMS USED
Art Direction, Motion Graphics, Video Editing & Infographic Design – Abbigayle Warner
ADOBE AFTER EFFECTS | ADOBE XD (STORYBOARDING)
Complete creative ownership: Concept development, storyboarding, art direction, layout design, infographic creation, animation, and multi-format video production executed end-to-end. Copy provided by Ashley copywriting team. Product footage captured by Ashley creative team.
