THE ASK
Create a high-energy hype video to announce the new partnership between Ashley and Canva. The goal was to introduce Ashley’s marketing specialists to their new enterprise toolkit.
The Challenge: Showcase specific technical features—Bulk Create, Brand Templates, Video Timeline, and the Asset Library—without it looking like a generic software tutorial. The video needed to feel distinctly “Ashley,” demonstrating exactly how our specific SKUs and brand assets live within the Canva ecosystem.
Target Audience: Internal Marketing Specialists & Retail Teams
Distribution: Internal Launch & Training Communications
FINAL OUTPUT
CREATIVE DIRECTION
Tech-forward, energetic, and fun. I wanted to move away from dry screen recordings and instead create a stylized, motion-designed interpretation of the software. The aesthetic needed to blend Canva’s recognizable UI with Ashley’s premium product photography.
Visual Approach: Simulated UI animation, kinetic typography, and upbeat pacing
Key Features Highlighted: Bulk Create efficiency, Brand Templates, and the integrated Asset Library
THE PROCESS
UI Simulation & Motion Design:
To maintain perfect visual control and pacing, I rebuilt the Canva interface elements in Adobe Illustrator rather than relying on screen capture. This allowed me to curate the “user journey” specifically for an Ashley employee.
Workflow:
- Asset Creation: Designed vector-based UI elements in Illustrator to replicate the Canva workspace.
- Brand Integration: Populated the “software” with exclusively Ashley product photography and SKUs to show relevant use cases.
- Animation: Imported assets into After Effects to animate the cursor movements, clicks, and feature reveals.
- Pacing: Edited to high-energy music (Universal Production Music) to build excitement around the tool’s capabilities
KEY INSIGHTS GAINED
- Tool Adoption via Design: Presenting software tools through high-end motion design increases internal excitement and adoption rates compared to standard training manuals.
- Workflow Visualization: Highlighting features like “Bulk Create” demonstrated a focus on efficiency and scalability for the marketing teams.
- Brand Safety: Demonstrated how the Asset Library ensures marketing specialists only use approved, high-res Ashley imagery.
Impact: The video was deployed internally to all marketing specialists gaining access to the platform. It successfully hyped the partnership and provided a clear visual guide on how to leverage the new tools for Ashley-specific workflows.
MEDIUMS USED
Art Direction, Motion Graphics, UI Design & Video Editing – Abbigayle Warner
ADOBE AFTER EFFECTS | ADOBE ILLUSTRATOR | UNIVERSAL PRODUCTION MUSIC
Complete creative ownership: I executed the entire project from concept to final delivery, including UI design, motion graphics, and video editing.
