BRAND VISION
To inspire the love of home and enrich the lives of those around us.
THE ASK
Create a social-forward, trendy video for Ashley’s Cyber Sale that would resonate with younger audiences on organic social platforms. The challenge: maintain Ashley’s bold red sale aesthetic while delivering fresh, eye-catching content that stands out in competitive Black Friday/Cyber Monday feeds.
Timeline: 1 Month
Client: Ashley Global Retail
Distribution: Organic and paid social platforms (Instagram, Facebook, TikTok) during Thanksgiving and Black Friday
FINAL OUTPUT
Version 1: Moody Transitional
A rich, sophisticated aesthetic featuring deep burgundy tones and classic architectural details.
Version 2: Modern Minimalist
A bright, airy aesthetic featuring stone textures, neutral palettes, and modern silhouettes.
CREATIVE DIRECTION
Bold, energetic sale aesthetic reimagined for social-first consumption. The video needed to feel fresh and contemporary while maintaining Ashley’s established Cyber Sale visual identity—balancing brand recognition with trend-forward execution.
Visual Approach: Isometric animation with lifestyle integration
Mood: Dynamic, youthful, high-energy
Color Palette: Bold reds with modern treatment
Target Audience: Younger demographic shoppers during peak holiday sales period
PROCESS OVERVIEW
Workflow:
Concept Development: Started with Ashley Black Friday photoshoot lifestyle image as foundation; fed ChatGPT creative direction and vision to generate base concepts.
Style Exploration: Used Nanobana to create storyboard variations exploring different visual styles and treatments.
Scene Interpolation: Applied Adobe Firefly to interpolate between scenes, creating smooth transitions and cohesive animation flow.
Isometric Animation: Built full isometric animated sequence using AI-generated elements.
Lifestyle Integration: Brought original Ashley lifestyle photography to life using Adobe Firefly animation.
Tool Optimization: Switched between Adobe Firefly and Runway AI on a scene-by-scene basis, selecting the best tool for each specific animation requirement.
Final Assembly: Composited all elements in After Effects for polished delivery.
Quality Control:
Evaluated AI outputs from multiple platforms per scene, selecting the highest-quality result that best served the creative vision. This multi-tool approach ensured optimal quality rather than settling for single-platform limitations.
KEY INSIGHTS GAINED
Multi-Tool Mastery: Different AI platforms excel at different tasks—strategic tool selection per scene maximizes quality
Workflow Flexibility: Switching between Firefly and Runway based on scene requirements rather than platform loyalty yields superior results
AI Storyboarding: Nanobana proved valuable for rapid style exploration and concept visualization
Lifestyle Animation: AI tools effectively animate static photography while maintaining brand authenticity
Interpolation Techniques: Adobe Firefly’s scene interpolation creates smooth, professional transitions
Platform Strengths: Understanding each AI tool’s capabilities enables strategic deployment for optimal creative outcomes
Scalability in Action:
By establishing this workflow, I was able to rapidly version the content. Once the process was defined for the “Moody” room, applying it to the “Modern” room was efficient and consistent, demonstrating how AI can scale creative output across different product lines.
MEDIUMS USED
AI Art Direction, Animation & Video Production – Abbigayle Warner
CHATGPT IMAGE GENERATION | ADOBE FIREFLY | RUNWAY AI | NANOBANA | ADOBE PHOTOSHOP | ADOBE AFTER EFFECTS
Complete creative ownership: Concept development, AI tool direction across multiple platforms, animation, compositing, and final video production executed end-to-end. Source lifestyle photography captured by Ashley creative team.
