PROJECT TYPE
Social Media Entertainment / Viral Content
THE CONCEPT
A humorous take on the “Introvert vs. Social Plans” trend, visualized through an AI-generated skeleton character. The goal was to create a piece of “sticky” social content that blends spooky season aesthetics with relatable influencer culture.
The Script: Text: “Hey, want to go scare the neighborhood?” Reply: “Sorry, I have plans…” The Plans: [Montage of a skeleton doing skincare, yoga, and drinking wine]
FINAL OUTPUT
CREATIVE DIRECTION
I wanted to juxtapose the “scary” skeleton trope with “soft life” influencer aesthetics. The AI generation needed to place a non-human character into very human scenarios (doing a face mask, shopping for pumpkins) while maintaining realistic lighting and texture.
WHY IT MATTERS
This project demonstrates how AI can be used for rapid trendjacking. By leveraging AI, brands can react to social trends in hours rather than days, creating relevant, humorous content without the need for complex physical shoots or props.
MEDIUMS USED
ADOBE FIREFLY | NANOBANANA | AFTER EFFECTS
