Created a high-energy motion graphics teaser to launch the Ashley x Canva enterprise partnership. I designed and animated a simulated UI environment in After Effects to showcase key features like Bulk Create and the Asset Library using Ashley product imagery. The video was used internally to drive excitement and adoption among marketing specialists, demonstrating how to leverage the new platform for brand-consistent content creation.
Created a high-energy sizzle reel to drive internal adoption of Google's Nanobanana AI tool among Ashley Furniture Industries marketing specialists. I recreated the app's interface entirely in After Effects to simulate the user experience, demonstrating how sales teams can instantly swap backgrounds on showroom photos. The video was deployed at High Point Market to empower non-creatives to leverage AI for real-time asset creation.
Tasked with creating a hype video for the Ashley Luxe brand launch at High Point Market with a 3-day deadline and zero product photography. I utilized a rapid AI pipeline, turning line art sketches into photorealistic video assets using Adobe Firefly, Nanobana, and Runway. The final deliverable was a high-end, cinematic sizzle reel created entirely from scratch, demonstrating how AI can solve critical production gaps under extreme time constraints.
Created a suite of three animated social videos for Ashley's Black Friday campaign, blending Adobe Firefly AI animation with traditional After Effects motion graphics to reach younger demographics. Each video translated trending social interactions—add to cart, swipe and select, product drop—into engaging product showcases optimized for paid and organic channels across Instagram, Facebook, TikTok, and Pinterest. Successfully integrated AI-powered product rotation with green screen compositing and traditional animation, establishing a scalable workflow for rapid multi-version social content production.
Developed a comprehensive in-store video campaign showcasing Ashley's fall product collection across all retail locations nationwide. Created two distinct versions (infographic-heavy and footage-focused) in both horizontal and vertical formats, designing custom infographic systems and introducing new brand typography. Built an efficient, template-based workflow in After Effects that enabled rapid multi-format production while maintaining elevated brand standards across all four video assets.
BRAND VISION To inspire the love of home and enrich the lives of those around us. THE ASK A collection of Paid Social Ads, Organic Social Ads + In Store display videos. To be used in a national campaign and…
BRAND VISION Hope To Dream Believes every child should have a safe and comfortable bed to call their own and that helping children sleep well sets them up to lead a healthier and more productive life. THE ASK 3 Instagram Social…
BRAND VISION THE ASK Ashley, a proud partner of the Tampa Bay Lightning, required a range of branded motion assets to support ongoing promotional efforts — from in-store activations to digital placements and stadium screens. Each piece needed to reflect…
BRAND VISION ION Television’s brand vision revolves around providing “positively entertaining” programming, focusing on a mix of crime dramas, action, and women’s sports THE ASK ION Television needed a series of 15-second ID spots to air between programs. Each spot was…
BRAND VISION THE ASK Ashley, a former partner of the Las Vegas Raiders, needed a variety of branded motion assets — everything from in-store digital signage to stadium content. Each piece needed to match the vibe of Raiders football while…
