Tasked with creating a hype video for the Ashley Luxe brand launch at High Point Market with a 3-day deadline and zero product photography. I utilized a rapid AI pipeline, turning line art sketches into photorealistic video assets using Adobe Firefly, Nanobana, and Runway. The final deliverable was a high-end, cinematic sizzle reel created entirely from scratch, demonstrating how AI can solve critical production gaps under extreme time constraints.
Developed a comprehensive in-store video campaign showcasing Ashley's fall product collection across all retail locations nationwide. Created two distinct versions (infographic-heavy and footage-focused) in both horizontal and vertical formats, designing custom infographic systems and introducing new brand typography. Built an efficient, template-based workflow in After Effects that enabled rapid multi-format production while maintaining elevated brand standards across all four video assets.
